Privacy Policy
Sweden Insurance (“we,” “us,” or “our”) operates swedeninsurance.se, a resource helping expats and English speakers understand and compare insurance options in Sweden. This Privacy Policy explains what data we collect, how we use it, and your rights under applicable law, including the EU General Data Protection Regulation (GDPR).
What Data We Collect
We may collect the following categories of personal data:
- Usage data: IP address, browser type, pages visited, time on site, and referral source — collected automatically via cookies and analytics tools.
- Contact data: Name and email address if you submit a contact form or subscribe to updates.
- Cookie data: Preferences and session information stored locally on your device.
How We Use Your Data
We use collected data to improve site content — for example, understanding which topics such as health insurance or home insurance receive the most interest — and to respond to enquiries. We do not sell personal data to third parties.
Specifically, we process data to:
- Analyse site traffic and user behaviour
- Improve the accuracy and relevance of our guides
- Respond to contact form submissions
- Send newsletters or updates (only with your explicit consent)
Legal Basis for Processing
We process personal data on the following legal bases under GDPR:
- Legitimate interests: Analytics and site improvement
- Consent: Marketing emails and non-essential cookies
- Contract: Responding to direct enquiries
Cookies
We use cookies to analyse traffic and personalise content. You can manage or withdraw cookie consent at any time via your browser settings. Refusing non-essential cookies will not affect your ability to browse guides such as our overview of travel insurance or articles like what a deductible means in a Swedish context.
Third-Party Services
We use third-party tools including Google Analytics. These services may process data outside the EU under appropriate safeguards. We also link to external insurance providers — once you leave our site, their own privacy policies apply. You can review available providers on our insurance companies overview.
Data Retention
We retain contact form data for up to 12 months. Analytics data is retained in accordance with the default settings of the relevant platform. You may request deletion at any time.
Your Rights
Under GDPR, you have the right to access, correct, delete, or restrict processing of your personal data. You also have the right to data portability and to lodge a complaint with the Swedish supervisory authority, Integritetsskyddsmyndigheten (IMY), at imy.se.
If you are researching topics such as child insurance or life insurance for your family, rest assured that simply browsing our guides does not require you to submit any personal data.
Contact Us
For any privacy-related questions or to exercise your rights, please contact us via the contact form on this website. We aim to respond within 30 days.
This policy was last updated in 2025 and may be revised periodically. Continued use of the site constitutes acceptance of any changes.